Murphy's Law

Tom Murphy

Archive for May 2008

Three PR/Smeedia Shorts…

1) Kami Huyse has posted an analysis of a joint Brodeur-Marketwire survey  on reporters’ view of social media. 

 

2) Brian Solis has written his second PR feature in as many weeks for TechCrunch this time focusing on "PR secrets for start-ups".

Public Relations is experiencing a long overdue renaissance and its forcing PR stereotypes out from behind the curtain where they operated comfortably for far too many decades. It didn’t begin this transformation because of Web 2.0 or the latest Social Media wave, but instead in the 90’s when the Web gained mass adoption. Yes, it’s taken that long and it will continue to evolve over the next decade as communications professionals struggle with putting the public back in public relations.

3) Steve Rubel points to a post by Erick Dafforn on how Tumblr (an online mini-blogging service I wasn’t aware of) responded via social media such as FriendFeed and Del.icio,us to a customer issue/concern.  Interesting.

Written by Tom Murphy

May 25, 2008 at 8:15 pm

Posted in General

Ireland: Eamon Dunphy interviews former government press secretary

You may have already heard this, but I missed it.  Last week Eamon Dunphy interviewed former government press secretary Mandy Johnston.

The interview includes her thoughts on her times with Charlie McCreevy and of course with Bertie Ahern.

 

"..my role wasn’t to make to me popular, I was there to make a politician popular or to help explain a politician’s policy that’s all I was there for, I had no interest in endearing myself to journalists and I’m not afraid of the media, and so I told the truth did what I had to do for my political masters and I couldn’t make any apologies for it, everbody can’t be popular, sometimes yes you have to be the tough person."

 

You can download the podcast of the show (and Dunphy’s other shows) here.

Written by Tom Murphy

May 25, 2008 at 6:35 pm

Posted in General

Flacks need to lighten up…

Interesting post by Bernard Lunn on ReadWriteWeb regarding how PR people need to adapt to meet a changing world, with different expectations.

…The Internet makes command and control models pretty obsolete. Sure, some data has to be controlled. The financial results for a public company need to be issued in a certain way to comply with SEC regulations. But that’s about it. Whether you use a newswire service or your blog, the key is lighten up on the process and get into the flow. That flow may be a blog, or Twitter, or Facebook or any of the above and more. The general point is simply about availability and transparency.

If you really have a great story to tell, that will get even the most jaded journalist interested.

Public relations needs to evolve from gatekeeper and process manager to coach, helping the front line managers work effectively with media and the market. That assumes that their clients are enlightened enough to give them that mandate.

Worth a read.

By the way the comments have the usual mix of interesting, irrelevant and ignorant comments, though as always, worth a browse!

Written by Tom Murphy

May 23, 2008 at 2:06 pm

Posted in General

links for 2008-05-22

Written by Tom Murphy

May 22, 2008 at 6:33 pm

Posted in General

Measuring Smeedia (and PR?)

Shel Israel has published an interesting video interview with K.D Paine on measuring social media – and the difference between measuring social media and PR.

[Personally I think the two should by synonymous]

Interesting chat and worth a view.

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K.D. has some interesting posts on this issue, including a look at the number of different categories of conversation.

 

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Written by Tom Murphy

May 22, 2008 at 8:55 am

Posted in General

PR Spam: The post I meant to write

Often I find that one of the defining characteristics of a burning online issue is a lot of hyperbole, coupled with people taking themselves far too seriously as the self-appointed defenders of what’s acceptable in “their” online universe.

They should chill out.

Don’t get me wrong we should call out laziness, stupidity and malpractice but let’s keep a sense of perspective and reality.

I had meant to try and put some of these thoughts down, but I regretfully didn’t.

This was one of the reasons I was cheered up when I read Neville Hobson‘s post today: PR spam is mostly the result of being careless.

What’s my definition of ‘PR spam’? Any one or all of this:

  • The product or service being pitched by email is so obviously not one that I would have much interest in, a fact that would be very easily apparent if the pitcher had taken even a cursory glance at this blog or listened to my podcast.
  • The email includes an unsolicited Word document attachment. And it’s worth noting that not everyone uses Word. I do but the pitcher doesn’t know that.
  • The pitcher writes a pseudo-friendly greeting but it only looks like a bad database mail merge. My favourite: “Hi, Neville ,” (notice the space between my name and the final comma). A close second is the simple “Hi ,” with that same space (yes, I’ve had lots of emails like that).

Mostly, I regard such PR spam is just another consequence of being online and being accessible. You know, along with the email offers for knock-off replica watches, Viagra and other sexual performance enhancements, and winning the Euro lottery.

The only addition I’d make is that I’d include the words “lazy” and “stupid” “silly” to “careless”.

Read the full post and there’s some good stuff in the comments.

Thanks Neville!

Note:

My son reminded me that silly is a better word 🙂

Written by Tom Murphy

May 21, 2008 at 10:40 pm

Posted in General

Contrary to Facebook, I'm still working full-time in PR!

My Facebook account has been hacked.

Apologies to everyone who received a message from me on Facebook offering merchandise of a leafy nature. 

Rest assured it was not a legitimate message.

I’m still working full-time in PR and not actively looking for a side line business….

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Written by Tom Murphy

May 21, 2008 at 7:07 pm

Posted in General

links for 2008-05-21

Written by Tom Murphy

May 21, 2008 at 6:32 pm

Posted in General

links for 2008-05-20

Written by Tom Murphy

May 20, 2008 at 6:34 pm

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links for 2008-05-19

Written by Tom Murphy

May 19, 2008 at 6:31 pm

Posted in General