Murphy's Law

I realize I’m probably coming to this late but PR Week has published its Book of Lists for 2007.

You can read it online here or download a PDF version here.

 

5 corporate blogs that built buzz

1 http://direct2dell.com/one2one/default.aspx
Dell continues its return from online comms purgatory in the second year of its Direct2Dell blog. The posts are a mix of promotional and troubleshooting advice, perfect for the customers who love the products, but hated their customer service for so long.

2 http://www.jnjbtw.com/
J&J’s blog reached a high point when Ray Jordan, VP of public affairs and corporate communications, honestly explained why the company was engaging in a reputation-threatening lawsuit against the American Red Cross.

3 http://stonyfield.typepad.com/babybabble/
The StonyField Farm Baby Babble blog is a perfect example of company as content producer. This blog is solely dedicated to providing information about rearing children. As such, visitors will instinctively think of the company as an expert on child health.

4 http://1000words.kodak.com/
Yes, yes – a picture is worth a thousand words. And a blog that ties closely to Kodak’s goals is worth a million. Giving staffers a photo blog – even if they’re not the greatest snapshots in the world – is a simple way to boost employee passion and humanize the company.

5 http://www.zillowblog.com/
Zillow’s blog manages to accomplish great synchronicity between promoting the Zillow product and providing valuable information. The service that Zillow, a provider of online real-estate services, can provide through its blog is very important, considering the uncertainty and lack of sensible information in today’s real-estate market.