In terms of discussing "Online PR" we often focus on the difference of the delivery mechnism (paper versus bytes) but we’ll also have to build a deeper understanding of how people are using, receiving and sharing those bytes.
We’re all more mobile these days, whether you are tethered to your Blackberry, Windows Mobile device or iPhone, you can read and respond to e-mail, search the web, read RSS and even Instant Message standing in a queue.
How will that impact how people use information?
There was an interesting article in the UK Sunday Times last weekend on the emergence of the Moof’er (Mobile out of office worker).
According to the Sunday Times:
"Welcome to the brave new world of the moofer – or mobile out-of-office worker. Look around: you’ll see them conducting deals, holding meetings or finding inspiration at a coffee shop, hotel lobby, airport lounge or park bench near you. This new generation of young, tech-savvy workers live their business lives in nomadic fashion, wherever they can find a wi-fi connection – and they don’t believe in the traditional nine to five. Many are entrepreneurs running their own internet-based companies, but they could be management types working for big firms and often away from the office, media consultants out and about meeting clients or freelance writers."
It appears that Moofing is the way of the future:
"A recent survey commissioned by the Work Foundation and Microsoft found that 78% of people believed working away from the office was the future, with more than half saying they would be happier if there were a greater element of mobile working in their job. Meanwhile, the Future Laboratory, a trend forecaster, predicts that 5.5m people will be using technology to work away from the office by 2012."
It’s certainly something we should be thinking about. How many press rooms are mobile ready? Is your blog mobile friendly? Mine isn’t….
Murphy's Law 