Already feeling tired and over worked?
You’ll probably need some rest after reading Steve’s post.
Elsewhere I’ve you are in PR and you have an RSS Reader you’ve no doubt heard of, or read Guy Kawasaki’s post on the top ten reasons PR doesn’t work and the follow up post on doing your own PR.
There’s reams of commentary on these posts so I’ll skip the detailed analysis. Couple of thoughts. I think the posts oversimplify the problem and the solution, in fact the comments probably make for more interesting reading. One last thought: PR stands for PUBLIC Relations.
[Brian Solis has a written a detailed follow up on why PR mightn’t work and how to fix it].