Drawing from New Media (groan)

So, Messrs. Hobson, Holtz, Jaffe and Chapman have taken the wraps off their new enterprise: crayon.

The company will be formally launched this Thursday (you can guess where).

According to Neville:


“We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be… that combines the best in traditional and new thinking about marketing, advertising and PR….. Our methodology pivots around conversation and transformation above communication.”

According to Shel:


“We’re not an agency or a consulting firm, but we do bring the best of what those types of companies have to offer. We’ll approach our assignments with fresh eyes that see the new environment in which traditional marketing and advertising is failing so dismally.”

I wish them all the very best with their new venture.  It’ll be incredibly interesting to see how things develop.