Day: October 23, 2006

Drawing from New Media (groan)

So, Messrs. Hobson, Holtz, Jaffe and Chapman have taken the wraps off their new enterprise: crayon.

The company will be formally launched this Thursday (you can guess where).

According to Neville:

 

“We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be… that combines the best in traditional and new thinking about marketing, advertising and PR….. Our methodology pivots around conversation and transformation above communication.”

According to Shel:

 

“We’re not an agency or a consulting firm, but we do bring the best of what those types of companies have to offer. We’ll approach our assignments with fresh eyes that see the new environment in which traditional marketing and advertising is failing so dismally.”

I wish them all the very best with their new venture.  It’ll be incredibly interesting to see how things develop.

 

Irish PR Leads the Way in Second Life

I give up.  Honestly, I’ve tried my best, but this Second Life stuff just won’t go away 🙂  If it’s not pesky podcasters it’s the pesky commenters!

In four years, Ireland has managed to generate three PR-related blogs (and one of those only started in the past month), yet an Irish PR firm is currently building out its presence in Second Life.

Is there no escaping it?

Of course, statistically speaking (lies, damn lies and…) that means that in Ireland for every three PR blogs there’s a PR firm with offices in Second Life.  Finally an online statistic where Ireland looks impressive… well kind of….

I was chatting with Jane McDaid of Thinkhouse PR, a consumer agency here in Dublin, and their new shiny Second Life office is now under construction.  It’s great to see an Irish agency experimenting with new online media. It’s also great to chat with someone incredibly passionate about the potential of new media – but then that’s a common trait I see among all the Second Lifers.

I suppose I’ll eventually have to concede and take a wander one of these days. I hope they’ll go gently on me.

 

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