File under 'review press release writing process'

There’s a lot of talk about the death of press releases, new formats for press releases, press releases in XML, with RSS… it’s enough to send you back to the typewriter.

Leave the press release alone. If we get rid of it we’ll never have these wonderful stories.

The Bad Pitch Blog has a doozy about a Greenpeace press release where they left a reference for a future proof point. Unfortunately no one removed the reference (or replaced it with the salient fact) before it hit the wires. So it read:

“In the twenty years since the Chernobyl tragedy, the world’s worst nuclear accident, there have been nearly [FILL IN ALARMIST AND ARMAGEDDONIST FACTOID HERE].”

Oh dear.

PS: I really wish Kevin would stop using that ugly dog… uurrghh..