- Voce Nation points to an initiative being kicked off by Marisa Staker, the new president of Public Relations Student Society of America (PRSSA) at San Jose State, itâ€™s a â€œa mentor program to match students with professionals, facilitating career development and better preparing students to enter the workforceâ€. Mentoring is one of most valuable practices, not just for students but for professionals, particularly in a business such as PR where experience adds so much value. Hopefully weâ€™ll see some meaningful online mentoring emerge from the 350 PR related blogs that are now online.
Just think about that for a moment… 350 PR blogs. Thatâ€™s a lot of potential advice, discussion and wisdom. We should make use of it.
- The Economist has published a favourable piece on Public Relations. This is a good thing. I consider myself a pragmatist. I passionately believe in the value of PR (you might have guessed that from the title of the blog), however I also understand that PR canâ€™t do everything. The other elements of the marketing mix remain relevant and important. If we work hard and continue to strive for professionalism, then we have a great chance of further raising the significance and influence of PR â€“ particularly with the growing fragmentation in how organizations communicate. However, letâ€™s not lose the run of ourselves, thereâ€™s a lot more work to be done and letâ€™s not forget PR isnâ€™t the only answer.
- Every single day we find online examples of why PR has a bad image. Yes there are unethical practices (most of which we never discover) but the sheer volume of stupid, ill-informed, intellectually challenged pitches that take place beggars belief. Merlin Mann (of the wonderful 43 folders site) is the latest to call foul. (As an aside: I love the term Interweb, it sums up a lot of things and always makes me smile and often laugh). People please stop and think about what you are doing. [Via David Parmet, Mason Cole and Eric Tatro]
- Andrew Smith points to a document [PDF] written by David Meerman Scott on the â€œNew Rules of PRâ€, which if I may roughly summarize, says that press releases can reach multiple audiences not just journalists. Eh? Just for the record this runs counter to the whole theme behind the â€œpower of conversationâ€. Press releases absolutely serve a communications purpose (I really do NOT want to open that particular can of worms), but surely as we move into a more fragmented media landscape, there is a need for different types of communication, written in a more engaging, less structured manner in addition to our press releases. The press release isnâ€™t dead but then it isnâ€™t the only answer either.
- The irrepressible Phil Gomes has an interesting post where he calls out that equating Search Engine Optimization (SEO) with PR is bad. However I feel duty bound to point out that it doesnâ€™t mean that PR people understanding SEO is bad. In fact I passionately believe that if you are serious about online communication you need to understand how search engines work, and be in a position to advise companies how to improve their ranking. Letâ€™s not leave it to the cowboys (any longer)â€¦.
- Of course you turn you back on this blog thingy and all sorts of funny things happen, like Jeremy Pepper moving to the big agency world with Weber Shandwick [Kevin Dugan]
- The folks over at Topaz Partners question whether PR practices are as unprofessional and incompetent as it often appears. They come to the conclusion that itâ€™s probably only a tiny subset thatâ€™s causing the problem. Itâ€™s something I think Iâ€™ll come back to, it appears to me the problem might be worse than originally thoughtâ€¦.
- Given itâ€™s Friday, Colin McKay has a great link to a movie of William Shatner promoting the Vic-20 â€“ Games and a real computer keyboard for less than $300 – I want one now!.