Murphy's Law

In the latest installment of “new PR business development” advice, here’s another little nugget.

If you’re sending out a newsletter promoting your PR expertise to prospects, it’s probably a worthwhile exercise to clean your mailing list before you send it, to show you have a little “mail merge expertise”.

Sending seven unsolicited copies of the same e-mail over a period of two hours, probably isn’t the best showcase of your “expertise” – regardless of how good your content, skills, experience and track record are.