PR Miscellany – July 13, 2005

Tom Murphy
  • MarketingProfs have an interview with long-time Marketing maven Philip Kotler looking at the relative merits of PR and Advertising.

  • Dr. Moira Gunn over at IT Conversations has a live chat with Tom Standage, science and technology editor at the Economist. Required listening for anyone looking to get a better understanding of one of the world’s most unique and often influential magazines. [Thanks to Colin McKay]

  • Steve Broback over the Blog Business Summit has published some ad hoc research on the number of times the word “blog” appears on the websites of many of the largest PR firms. It’s interesting but I’m not sure it’s relevant. Some of the firms with a zero word count actually have live blogs…

  • ZDNet’s Steve Gillmor has an interesting post on the changing face of journalism and publishing. I think it’s always interesting to read these views. However, I still remain on the side of the argument that says there a balance will emerge between between traditional media outlets and online channels such as blogging. Of course there could be a lot of tears before that balance emerges… [Thanks to Andy Lark and Elizabeth Albrycht for the linkage]

  • John Wagner ponders whether you might be better advised not to pitch bloggers. John makes some good points, however I think it’s a mistake to ignore bloggers, the secret is preparation, research and your approach.