Back on terra firma…

Well I’m finally back in the office after far too much travelling and the associated scramble to keep on top of everything. Of course, as is often the case after a lot of travel, I now have an assortment of bugs and colds. Fantastic.

Early last week I spend three days at the Gartner conference in Barcelona. It was a fantastic opportunity to talk with customers and prospects and get a real-world understanding of how they see the market.

Often we’re far too busy in our day-to-day roles to stop and talk directly with our audience. This is understandable, we are busy, but nothing is as effective as hearing first hand what your customers and prospects think. It’s a great opportunity to test and review your messaging and your programs.