Murphy's Law

Tom Murphy

PR Miscellany – May 27, 2005

 The Council of PR Firms has released some upbeat research on the state of the industry.

 Andrew Smith looks at the problems around the time honored tradition of time sheet PR, while Tim Dyson suggests some possible alternative approaches, based on value and results.

 Alice Marshall has some useful links if you’re research trade shows.

 Infoworld‘s Matt McAlister wonders aloud about how the effects of RSS may impact online readership.

 Steve Rubel points to a thoughful article by Kevin Maney of USA Today on the current fervour around blogging.

 Rob Fisher over at PR Newswire has an interesting report on a recent forum on the intersection of blogs and journalism with Tony Perkins of AlwaysOn (nee Red Herring), Dan Gillmor and David Whelan of Forbes.

 The Hobson and Holtz Report has released a podcast interview with Mike Wing, VP of Strategic Communications at IBM.

 Meanwhile, Neville Hobson has been recently interviewed by PR Week on the subject of podcasting.

 Speaking of IBM, James Snell (of corporate blog guidelines fame)  was kind enough to get in touch with me to suggest a possible cause of my lost weblog posts.  Which is more than can be said of Radio’s “support” where I have yet to recieve any answers – and you have to pay for this product!  For any other Radio users out there, if you’re running Google software, be careful.

 Phil Gomes takes a refreshingly different take at the recent “alarm:clock-PR agencies are useless” episode. He draws a most amusing analogy between a small company with limited news value desiring outlandish media placements with his own desire for a date with Salma Hayek.

“To the degree that I would have to plan in order to achieve the goal of a date with Ms. Hayek, so too does successfully engaging the business press require significant preparation on the part of any startup or enterprise seeking coverage in those high-profile and highly coveted outlets. For one thing (and there are many gating factors), some folks in the business press won’t even touch a private company unless there has been significant coverage in the scientific, trade, and enthusiast media first. And, yes, engaging those outlets, in turn, requires a very significant amount of planning and preparation as well.”

 Jim Horton, as ever shares some honest thoughts on the daily challenges facing PR people everywhere.  Jim quietly tackles some of the major issues facing PR practitioners and is a recommended read.  Two recent posts to have a look at:
1) Can you save a client from themselves?
2) Web-centric communications [PDF]

 Harry Joiner has an interesting post on PR and the Internet.   He points to a primer [PDF] from Robin Mayhall  (Thanks to Andy Lark for the link)

 Michael O’Connor Clarke brings us his fourth installment of “The Seven Deadly Agency Types” with ‘The Flack of All Trades’.

 Michael also continues his coverage of the large organizations attempting to control the news agenda through their advertising dollars.  I suppose we shouldn’t be surprised that a company that makes it’s business flogging disapearing fossil fuels with no alternative in sight should be trying to hold onto out-dated values.


Written by Tom Murphy

May 27, 2005 at 11:25 am

Posted in General

%d bloggers like this: