Murphy's Law

Tom Murphy

2005 PR Opinions Survey Results Released

The second annual PR Opinions survey report is now live.

There were 122 respondents to this year’s survey, an increase of over 100% on last year’s effort.

Some of the more interesting findings:

  • The number one trend for Public Relations is the growth in direct communication
  • According to respondents the perception of PR is getting worse and only 12% believe that the practice of PR is to a high standard
  • The number one issue that’s adversely effecting PR’s image is the behavior of rogue practitioners
  • The vast majority of the sample believe that the Internet is having a positive effect on PR and that it has improved their relationships with the media – however 43% believe that the Internet is making PR harder
  • 96% of participants believe that there are great opportunities for Public Relations moving forward.
  • 86% believe that media relations continues to be a key PR activity but 66% believe that PR is about more than media relations

The report, which includes a lot of interesting comments and observations from respondents can be viewed online here or is available as a PDF for printing and reading off-line.

 

As always comments and feedback are warmly welcomed.

Written by Tom Murphy

May 18, 2005 at 10:17 am

Posted in General

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