Day: May 13, 2005

PR Miscellany – May 13, 2005

 English PR student Stephen Davies has a new blog called PR blogger.

 Lloyd Trufelman (great last name for a PR guy!) has an excellent article in the latest issue of the PRSA newsletter PR Tactics on the challenges of the consumer generated media.

“What lies ahead Focus and research will become an increasingly important and time-consuming part of the PR process. As news communities develop, we will need to become active participants, offering views, comments and angles on both breaking news and background issues. Contributing to blogs and wikis, researching the new podcasts and aggregators, and simply keeping up with technology will become more important to PR professionals. Just as it was with traditional media, we will need to cultivate relationships with these new publishers.”

Amen….

[Thanks to Eric Schwartzman for the link]

 Michael O’Connor Clarke has posted the second of his seven deadly agency types: The One Trick Pony.

 Rene Blodgett has some interesting notes from a recent event sponsored by the Silicon Valley American Marketing Association (SVAMA) on what CEOs what from marketing.

 Catherine Helzerman [blog] has kicked off a great project to create a directory of PR/Marketing/Communications blogs.  Go list yours today.

 Morgan McLintic ponders whether you should add your blog’s address to your business card.

 John Federico has a prescient cartoon from EWeek that predicts how blogs will probably get caught up in the corporate machine.

 Jean at Macketplace, a site for Macintosh publishers, looks at the best marketing tactics.

Marketing+Opinions+Female=Radio Talk Show Opportunity

Mark Hughes, CEO at Buzz Marketing is casting around looking for a female radio co-host for his radio show The Buzz Factor.
 
The job specification is:

“Can you talk your **s off?  Are you female? Do you want to co-host a nationally syndicated talk radio show? Mark Hughes at Buzzmarketing is looking for one.  Here the down & dirty:  hardly any money at all, big exposure; need a deep voice, the gift of gab.”

If you’re interested then e-mail Mark directly: mark at buzzmarketing dot com
 
 

Blog problems…

Not sure what’s happening with Radio Userland, but it is eating my posts, so excuse PR Opinions’ appearance while we try and discover the problem…

PR Miscellany – May 11, 2005

 The alarm:clock tirade against the PR agency business which I commented on yesterday has generated a lot of comment and ire, but one of the more interesting pieces – and given the source – possibly one of the more relevant pieces has been written by Business Week‘s Sarah Lacy. You may not agree with it but it’s interesting nonetheless.

[Link courtesy of Constantin Basturea‘s excellent PR Digest]

 Speaking of PR agencies, Michael O’Connor Clarke is back blogging and he’s adding some further fuel to the fire with a new series of posts titled “The Seven Deadly Agency Types” and he kicks off with Type 1: The Classic Sweatshop.

 Alice Marshall points to the ‘de-marketization‘ of Adobe’s Q&A around their recent acquisition of Macromedia – it makes for amusing reading.

 Andy Lark refers us to an essay that comes to the defence of poor, beleagured PowerPoint.

 John Cass references an interesting PR primer article from 2003 written by Bruce Hadley for software CEOs. The article includes a link to the ever wonderful, relevant and insightful “Care and Feeding of the Press” by Esther Schindler.

 Stuart Bruce has pointed out that PR Opinions is a little slow.  If anyone else is having similar problems with the blog can you let me know.  I’ll go and kick my ISP’s derriere.