Catherine Helzerman has created a PR message board designed to get people discussing the issues of the day, sharing knowledge etc.
There’s a whole host of different discussion areas from public relations to analyst releases, agency life, jobs links etc.
Trevor Cook has a very thoughtful opinion piece on the recent spate of PR- and Media-related cash for comment scandals.
Another PR CEO blogger joins the growing ranks. Steven Blinn, President and CEO of BlinnPR has kicked off a blog.
Parry Headrick was in touch with me about a new PR service being launched by SHIFT Communications. They are planning to offer clients a PR/Sales Extranet where a client’s sales people can find the latest news, press coverage, competitive information etc. Sounds like an interesting service, albeit fraught with dificulty. Ensuring a client’s sales people will take advantage of the resources will require a lot of work on the client-side. However, SHIFT deserve plaudits for trying to push PR’s contribution to the sales process.
The Portland Press Herald has an article on the importance for PR in management. It’s a useful beginner’s guide to PR.
John Strauber provides an alternative review of Denise Deegan‘s book “Managing Activism: A Guide to Dealing with Activists and Pressure Groups”. He is unimpressed.
“As someone who has spent the last decade investigating the seamy side of the “perceptions management” industry, I wish I could tell you that this book is a gold mine of revelation, but for me it is not. Still, I recommend that my fellow citizens read this book. It is written in classroom text-like fashion, and the author is careful to put the best face on her profession and not include advice that might offend the atypical reader. Nevertheless, it can help people working for democratic social change to understand the often successful ways in which we are targeted for defeat, especially the “good cop/bad cop” tactic for dividing and conquering activists through “partnering” and co-optation by industry. For activists, Deegan’s book provides a primer on how to recognize these traps and hopefully avoid them.”
As I wrote yesterday the marketing environment continues to evolve and blogs are one of the tools that are assisting in that process of change.
One of the major benefits of blogging – either writing or reading – is that it creates informal networks of like-minded people all around the “Interweb”. On a personal level I’ve built a whole range of informal relationships through these very web pages.
An even better example of the blog’s ability to bring people together is a new company that launched yesterday. Blogging Planet aims to provide:
“… counsel and training to organizations in Europe and the United States on how to effectively adopt new communications tools such as business blogging, wikis, RSS feeds, podcasts, and more for a wide variety of corporate functions, including corporate communications, marketing, public relations, employee communications and investor relations.”
Three of the individuals behind Blogging Planet will be well known to anyone who reguarly reads PR-related blogs: Elizabeth Albrycht, Guillaume de Gardier, Neville Hobson.
I’d like to wish them all the best in their new endeavour.
Murphy's Law 