Murphy's Law

Tom Murphy

Not all the "interactive" groups are gone….

In response to my post yesterday regarding the need for blogs to be adopted by all practitioners and not placed in a “special” group as the Internet was in the past, Niall Cook informs me that Hill & Knowlton’s “interactive” division is still alive and kicking and indeed is celebrating its tenth anniversary this year:

“The main reason for this is exactly as you say – because PR is about communications. We have somehow managed to be the “ivory tower” and the internal awareness raiser. As a result, more of our practitioners have the basic knowledge needed to create programmes that work across both traditional and online channels.”

I agree with Niall’s sentiments, though I still maintain that many of these divisions were established in the past as part of a desperate attempt by agencies to latch onto something they didn’t (and didn’t want to) understand. I have no problems with specialist groups within PR firms, as long as it doesn’t hamper other practitioners gaining a strong understanding of techniques and tools that are important to the success of their clients.

Blogs are one of those tools (oops I used the tool word).

Written by Tom Murphy

January 6, 2005 at 10:29 am

Posted in General

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