Murphy's Law

Tom Murphy

New PR Blog and a great online newsroom…

I recently came across another PR blog, this time from high tech PR firm New Venture Marketing.

They have a two really interesting posts on Cisco’s newsroom which has been leading the way for online press rooms for a long long time.

These posts are definetely worth a read for anyone interested in building compelling online press rooms: Part 1, Part 2.

“The company also uses the RSS feeds to provide security alerts. While RSS syndication is passive (customers must sign up for your feed), it is a robust technology, highly granular and customizable.

Moreover, the company gets triple the value from its content: First, when the material is released as news. Second, when it is archived as part of a rich resource of searchable information, and the third, in the form of links to the site which help drive search engine rankings.”


Written by Tom Murphy

January 6, 2005 at 10:13 am

Posted in General

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