I recently came across another PR blog, this time from high tech PR firm New Venture Marketing.
They have a two really interesting posts on Cisco’s newsroom which has been leading the way for online press rooms for a long long time.
These posts are definetely worth a read for anyone interested in building compelling online press rooms: Part 1, Part 2.
“The company also uses the RSS feeds to provide security alerts. While RSS syndication is passive (customers must sign up for your feed), it is a robust technology, highly granular and customizable.
Moreover, the company gets triple the value from its content: First, when the material is released as news. Second, when it is archived as part of a rich resource of searchable information, and the third, in the form of links to the site which help drive search engine rankings.”