Day: November 4, 2004

A new addition to PR Opinion’s blogroll:

• Kaye Trammell is assistant professor of Mass Communication at Louisiana State University.

 

Tom Foremski over at Silicon Valley Watcher touches on how PR companies are beginning to notice bloggers.

PR companies know how to work with traditional media, but they are not sure how to work with bloggers. That indecision has led to no action at all. But now, Christina says that things are changing. �Some PR companies, and also their clients, are beginning to ask, ‘which are the most influential blogs?’�

This can be a tough one to judge. It is difficult to audit the readership of blogs. RSS feeds and the re-posting of stories and entries across the web is difficult to track. Yes, there is �trackback,� which is integrated into blogging software and can track links to a specific blog entry. But spammers have forced many blogs to turn-off this feature.

[Via Jeremy Pepper]

Footnote:

• CMO Magazine is running an online poll asking if marketers are using blogs in their marketing efforts.  You can vote here. Interestingly the result is currently running in favor of blogs (42/48). I think that’s a little high and is probably influenced by the fact it’s an online poll and referrals are coming from blogs.  I would estimate the actual figure is way lower than that. [Via Robb Hecht]

Jim Horton has penned an interesting article on reputation systems. 

It looks at how the Internet is impacting reputation and the bad news is that reputation management isn’t getting any easier online…

I am fairly old fashioned, don’t let the blog fool you.

I believe that as a PR person your job is to build relationships, offer sound advice and communicate effectively. I believe that as a human being you should treat people as you’d like to be treated.

Now when I’m at PR social events, I always find ‘people watching’ incredibly interesting. You see the amazing variety of people who participate in Public Relations. It is truly a profession that celebrates diverse personalities – which is one of its strengths in my very humble opinion.

But some things never fail to amaze me.  Take the incident at the UK’s PR Week awards where the head of a Tech PR Agency  proceeded to insult a participant’s dress sense in front of his agency folks only to discover the target was in fact a journalist for ZDNET.

Can someone tell me, what this guy was thinking? I’d really like to know.

[Via Stuart Bruce]

Update:

It’s very strange. I have managed to access SpinBunny via Bloglines but not through the usual URL. Very odd.

Footnote:

• A new satirical PR blog, SpinBunny, has emerged in the UK. However while it’s increasingly being written about, I can’t seem to access the website.  Is anyone else having problems with it? Have I been banned? I am confused. Is that link working?
• Matthew Podboy’s post on the importance of not burning your bridges is well timed…