Murphy's Law

Tom Murphy

Blog Relations… stories from the trenches…

There’s an awful lot of content being generated on how blogs are changing the very world we live in.

But what’s the reality for PR people? Are PR people using blogs? Are they pitching blogs?

I’m interested in hearing from anyone who is willing to share their positive or negative experiences from pitching blogs as part of a PR campaign.

I’m happy to shield identities to protect the innocent, but I think it would be a really interesting excercise to showcase the pros and cons of blog relations.

Any blog-related stories are relevant such as…

  • Have you pitched blogs?
  • How did you find the blogger?
  • Was the blogger receptive or hostile?
  • How did you deal with a negative response?
  • What was the result?
  • Were you able to track any measure of success?
  • Have you started a corporate blog?
  • What advice to you have?

I’d be delighted to hear from anyone willing to share their war stories, I think it would be a useful excercise in understanding how blogs are impacting PR right now.

Rest assured I’m happy to keep identities private if that’s your wish.

If you’ve experiences to share, why not get in touch with me.

Written by Tom Murphy

November 3, 2004 at 8:09 am

Posted in General

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