PR Misc, October 29, 2004

 PR blogger, John Cass is moderating a session in Waltham, MA on November 11, 2004 on ï¿½Blogging: How companies are using blogs to engage their audiences and build brand�. Panelists include representatives from Macromedia and fellow PR blogger Greg Brooks.

 Michael O’Connor Clarke gives his views on the role PR can play in the creation of corporate blog content. (Amended)

 Neville Hobson is looking for a new PR challenge.

 Dan Forbush over at PR Newswire has announced that their popular Media Insider site will now be available exclusively as a blog [via Trevor Cook]

 Dan Gillmor scooped the 2004 World Technology Award for Media & Journalism. [via Mike Manuel]

 A new blog, SiliconBeat, written by Matt Marshall and Michael Bazeley, will cover technology innvoation in Silicon Valley and the money that drives it. [via Giovanni Rodriguez]

 The latest issue of Bacon’s Expert PR news letter is out with articles on persuasive pitching, photographers’ pet peeves, blogs, speech making, client retention and traditional media and new technology.

 Blog Navigator is a new RSS feed reader worth a look – I love the way it searches for previous reader installations and offers to migrate those feeds.