Murphy's Law

Tom Murphy

Blog relations… a new spin?

Trevor Cook has penned an interesting article for Australia’s Walkley magazine on PR and blogging which looks at the impact of blogs.

“In my view, the real long-term usefulness of blogs for public relations is as a way of getting information into the public arena without having to go through the media gateway. The trade-off, of course, is that information distributed in this way doesn�t come with the third-party validation of an independent media. Bloggers will have to replace this validation over time by building their own reputations for credibility and fairness.”

Written by Tom Murphy

October 22, 2004 at 9:36 am

Posted in General

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