Murphy's Law

Tom Murphy

PR: The good, the bad and the smelly

The Good..

Following on from the positive news from the Council of Public Relations on billings for the first quarter of this year, WPP the large marketing conglomerate has announced that the revenue of its PR firms, which include Burson Marsteller, Ogilvy PR and Cohn & Wolfe, have risen 7.3% in the first six months of the year.

The Bad…

A new PR book is out titled “PR Without BS: The Practical Handbook of Ethical Public Relations”. So what angle did the author and publishers decide for the launch press release?

“Public Relations and Honesty Can Co-Exist, Says New Book”

Gee, I must buy the book to find out. Looks like they forgot to write the press release “without BS”.

The Smelly…

If you thought the PR profession had image problems, what about PR job applicants? UK PR recruitment specialist, VMA Group has published the results of a survey of PR employers and the findings were somewhat alarming.  When asked for their top issues with PR job applicants they listed: farting, smelling of alcohol, yawning, biting finger nails, taking shoes off and excessive scratching and sniffing as common issues… sounds like every PR practitioner I ever knew… More at HR Gateway.

Written by Tom Murphy

August 25, 2004 at 8:42 am

Posted in General

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