Things can only get better…

I treat broad industry research the same whether it’s positive or negative

The latest PR industry research from the Council of Public Relations found that there was a 13% rise in agency fees in Q1 of this year.

“It’s evident we’ve seen a dramatic increase in our business during the last six months,” said Michael Miller, president of Brown Miller Communications Inc. in Martinez. His agency provides public relations for agriculture, nonprofits, foundations and government.

Now this is good news, but I wouldn’t go putting the champagne on ice just yet. Let’s not forget that at the beginning of the year it was all doom and gloom.

Things are getting better, but let’s take it one step at a time. 

Footnote:

Thanks to Ben Silverman for the link.