I have meant to post this link for a few days now. It’s for those of you, who 
like me, are sad enough to be interested in old technology marketing plans.
It’s the launch plan for the original Apple Macintosh.
I first saw this plan in Guy Kawasaki’s book “Selling the Dream” where it’s reproduced as it was printed at the time.
The site also has a wealth of links to other related Apple marketing documents from the time.
Footnote:
Thanks to Caterina Fake for the link!
MarketingSherpa have published a case study on how a small software company called CoreStreet have been using their CEO’s blog to boost awareness.
It’s an interesting case study, kudos to their PR agency Schwartz Communications for driving the initiative.
“I wanted to talk about the themes that made me want to start this company in the first place — how does security fit into the world in general. In CoreStreet communications we’re limited to mentioning specific products. We can occasionally mention the whole vision, but too much and our investors would want to know how much is abstract punditry and how much is return on investment?”
Usual proviso with MarketingSherpa content, it’s only free until June 26th.
Murphy's Law 