Elsewhere at Ad:Tech there was some good hands-on advice on how to convert visitors to your website into revenue.
- Focus on content, ease of use, performance, brand value, and customer satisfaction.
- Eliminate distractions that could lead visitors out of the buying process.
- Avoid giving unpleasant surprises such as a high shipping cost revealed deep into the checkout process.
- Address potential deal breakers early in the process.
- Focus on building trust throughout the relationship
Thanks to the Ad:Tech blog (again).