Closing online business..

Tom Murphy

Elsewhere at Ad:Tech there was some good hands-on advice on how to convert  visitors to your website into revenue. 

  • Focus on content, ease of use, performance, brand value, and customer satisfaction.
  • Eliminate distractions that could lead visitors out of the buying process.
  • Avoid giving unpleasant surprises such as a high shipping cost revealed deep into the checkout process.
  • Address potential deal breakers early in the process.
  • Focus on building trust throughout the relationship

Footnote:

Thanks to the Ad:Tech blog (again).