Murphy's Law

Tom Murphy

Closing online business..

Elsewhere at Ad:Tech there was some good hands-on advice on how to convert  visitors to your website into revenue. 

  • Focus on content, ease of use, performance, brand value, and customer satisfaction.
  • Eliminate distractions that could lead visitors out of the buying process.
  • Avoid giving unpleasant surprises such as a high shipping cost revealed deep into the checkout process.
  • Address potential deal breakers early in the process.
  • Focus on building trust throughout the relationship

Footnote:

Thanks to the Ad:Tech blog (again).

Written by Tom Murphy

May 26, 2004 at 3:38 pm

Posted in General

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