Rainier PR in the UK have been busy recently releasing some interesting research. They have followed up their recent study on the effectiveness of PR (from a media standpoint) with a study on what are the essential ingredients for the success of a start-up.
They surveyed fifty UK start-ups and found that 34% believed PR was essential to successful achieving their business objectives.
The top five issues facing start-ups were:
1. Recruitment of senior management (72%)
2. Solid investment (64%)
3. Clear product/service roadmap (56%)
4. Infrastructure (42%)
5. Public relations (34%)
As a follow up they’ve produced a whitepaper on how PR can help start-ups (PDF).
Murphy's Law 