One common theme that permeates most conversations I have with PR people these days is the decline in grammar and punctuation.
If you are one of those who bemoan the continuing failure of good grammar, then I have the perfect book for you.
Eats, Shoots and Leaves takes an amusing look at the growing problem of poor punctuation and I highly recommend it. It has been one of the surprise hits of the Christmas period in the UK.
To illustrate its style here’s the “fable” of how the book got its title:
A panda goes into a bar, orders a sandwich, fires a gun and heads for the door. Why did he do that? The barman calls after him. The panda tosses him a badly punctuated wildlife manual. “I’m a panda,” he says. “Look me up.” The barman finds the relevant page, which says, “Panda. Large black-and-white, bearlike mammal native of China. Eats, shoots and leaves.”
It’s not available on Amazon.com but you can order it from Amazon.co.uk. You could do worse than mandate it as required reading for all your colleagues!