Murphy's Law

Tom Murphy

The top then PR gaffes of 2003

It’s that time of the year again.  Lists, forecasts and reports on the year gone by and what to expect in the coming twelve months.

Fineman PR has published its ninth annual list of what they consider to be the ten top PR gaffes of 2003:

1. Fox News

2. The Pentagon

3. Dennis Kozlowski

4. Michael Jackson

5. The Dixie Chicks

6. American Airlines

7. Kentucky Fried Chicken

8. The Ghettopoly Game

9. Richard Grasso at the New York Stock Exchange

10. Verisign

You can read more detail on the PR Newswire link above.

[As an aside you may have noticed I haven’t included a link to Fineman PR.  Well that’s because there’s not much point.  For some undisclosed reason they don’t publish their annual list (or keep an archive) on their website.  I’m sure this decision was based on the premise of not offending past, present or potential clients but it seems like a terrible waste of a good online marketing opportunity to me.]

Update: Euro RSCG have also released their annual trend forecast.  They expect more activities based on location (ie. trend towards anti-globalization), blogging to continue it’s growth and a greater focus on yourself! [Thanks to Elizabeth for the link]

Written by Tom Murphy

December 19, 2003 at 1:45 pm

Posted in General

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