The UK IPR has released a 78-page report entitled “Unlocking the Potential of Public Relations: Developing Good Practice”.
The report, which was funded by the IPR and the UK Department of Trade and Industry, surveyed 812 professionals, of whom over 50% worked in-house and over 40% in agencies.
It’s a weighty tome and although it is specific to the UK, I think it makes interesting reading for practitioners in any country.
Thanks to the ever vigilent Richard Bailey for the link.
Murphy's Law 