I’m sure there will be much weeping of tears
and gnashing of teeth at the news that I am on vacation until November 4, 2003 and won’t be posting to PR Opinions… well maybe not.
I’ll be back refreshed and ready to post.
In the meantime, visit the excellent PR blogs on the right hand menu for your daily dose of PR news….
e21 Corp. has published a new article on avoiding e-mail crisis which looks at recent e-mail-related PR snafus and offers some basic tips to try and avoid similar issues.
The single best ways to avoid e-mail hell is to update your virus checker, seperate your contacts from your e-mail client and always delay the delivery of e-mail. Instant delivery is the number one cause of e-mail embarrasment – I know this from personal experience.
On a related note. As I mentioned previously, spam continues to thrive. Most of my delete decisions are based on the subject line. It’s made me think a lot more about how I use subject lines.
The best means of avoiding instant delete is obviously to create a compelling line but also include some sort of identification. If you regularly write creative subject lines such as: “Hi” or “I thought you might be interested”, the likelihood is the recipient never even seen it.
The Tennessee Department of Transportation has been lauded by The Tullahoma News for its good public relations.
I think we should all bookmark that story 🙂
“Of the many horrifically destructive technologies of the 20th century, arguably the most dangerous of all is public relations. So when you hear this new stealth story coming at you, you’ll know you’re being framed. You’ll know someone is trying to have public relations with you.”
From a story on Alternet.org, link courtesy of PR Fuel.
A new association has been formed called the International Association of Online Communicators.
Its mission is:
“The International Association of Online Communicators (IAOC) is dedicated to promoting and preserving the open and free communication that has been the foundation of the Internet community. Its purpose is to provide a network through which practitioners and educators can share knowledge and ideas. The Association is a place where Internet content creators and publicists can join together to define and advance their roles in this emerging professional arena.“
It’s in its formative stages but is an interesting project.
My biggest question is what will this organization provide that isn’t already provided by well-established groups such as PRSA, IABC etc.
Online communication is increasingly important, of that there is no question, however the IAOC will have to define and demonstrate their value to succeed. Having said that, a quick glance at people who have expressed an interest in joining the group makes for impressive reading.
Murphy's Law 