Murphy's Law

Tom Murphy

PR Sins… PR ABC… How PR makes you a star…

 e21 has published a good opinion piece on the 7 deadly sins of media relations. “Good PR essentially comes down to hard work by smart people.”

 eXubrio, a marketing firm has put together a good whitepaper on “The ABCs of Public Relations”

 Kevin Dugan has spotted how Forbes think a good media profile is the essence of stardom. [Stardom = Earning Power + Media Hits]

 The Capital newspaper in Annapolis looks at the relationship between PR people and the media.

 Fortune has a fantastic profile of Hasso Plattner, chairman of SAP.

Written by Tom Murphy

June 25, 2003 at 9:04 am

Posted in General

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