A survey carried out with over 700 Business-to-Business marketers by MarketingSherpa found that E-mail marketing to an in-house list (45%), Public Relations (36%) and Postal mail to an in-house list (28%) were the most successful marketing tactics in their current programs.
Respondents were also asked where they would be increasing spend in the second half of 2003 with E-mail (37%), Search Engine Marketing (28%) and PR (27%) the top gainers.
Murphy's Law 