How RSS can work for Public Relations…..
Phil Gomes has written a whitepaper (PDF) on “Using RSS in Corporate Communications”. It’s definetely worth a read for any PR person interested in learning how RSS can help you get your message out.
We’re very flattered that he’s included Cape Clear‘s RSS feeds as an example!
Phil’s PR firm, the G2B Group has also published it’s latest newsletter.
Update: CNET has a story looking at how publishers are looking to use RSS to reach out to readers.