Murphy's Law

Tom Murphy

Mon, 24 Mar 2003 14:53:39 GMT

Newsletter tips…. 

Whilst I was travelling around last week, a number of key design issues for e-mail newsletters became very apparent.  Here are some thoughts:

1) HTML only newsletters are useless to remote readers if the content requires a live Internet connection.  I read a lot of e-mail off-line when travelling.  If I pull up an e-mail and it consists of empty boxes, I delete it.  Remember to include the content as plain text

2) Most people on the road still only have regular access to 56K Internet, and that’s best case.  Large, graphic intensive e-mails take forever to download and don’t make a good impression.

3) Finally and I’ve written this before.  Provide links to an online version of the content.  A story is more liekly to be viral if I can forward a link rather than the entire e-mail.

4) If you go to the trouble of putting a newsletter together, why not include a “call-to-action” such as an offer to download a more detailed whitepaper?

5) Remember to include contact details….

Written by Tom Murphy

March 24, 2003 at 3:53 pm

Posted in General

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