Murphy's Law

Tom Murphy

Wed, 18 Dec 2002 12:30:33 GMT

As we begin to wind up yet another year. It’s always a good time to evaluate progress and look forward.

In this spirit, Euro RSCG Worldwide [Flash Alert! Flash Alert!] have cleverly published their “Top Trends for 2003” which is a very interesting look at some possible trends that will affect marketers over the coming year(s). (Thanks to Richard Bailey for the link)

On a related note, the Knowledge Capital Group, a firm that specializes in analyst relations services, publishes a regular newsletter with news and opinions called AR Insider.

If you are working with analysts it’s worth getting. Their latest missive looks at the annual review of analyst subscriptions and has some solid advice. [Though as a side note, I think their ratios which states that if you’re selling a product for over a $1M then you should be spending five or ten times more on AR than PR is a little inaccurate!]

I particularly like their article this month on OMBs (One Man Bands) or those analysts/pundits who set themselves up as industry experts.

Written by Tom Murphy

December 18, 2002 at 1:30 pm

Posted in General

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