Murphy's Law

Tom Murphy

Tue, 12 Nov 2002 08:16:07 GMT

– Following on from the piece yesterday on ethics in PR. It’s emerged that fourteen leading US PR groups have met informally about supporting PR’s role in business. O’Dwyer’s reports that the group will focus on ethics, disclosure and transparency. The groups involved include PRSA, IABC, NIRI, The Institute for PR, PA Council and Women in PR. More details here.

– PR Week reports that large organizations are increasingly looking for one integrated agency for all their marketing needs. If it really is a trend I’d sell your stock in the large firms…

– In one of the most imaginative agency selections, Hewlett Packard (or HP as they like to be called) has selected Hill & Knowlton (FLASH Warning), Porter Novelli, and Burson-Marsteller as its global agencies of record. Big is as big does…

– Cheap PR? Throw a good party

Written by Tom Murphy

November 12, 2002 at 9:16 am

Posted in General

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