Month: August 2002

Mon, 19 Aug 2002 15:56:37 GMT

Tom Murphy

Flash Hall of Shame #15…Chameleon PR
Isn’t that typical, no Flash assaults for weeks and then two in the space of a couple of hours. Just like our friends at Gnash, Chameleon have decided Flash navigation and intros are preferable to presenting the facts in good, ole, fast loading HTML.

Mon, 19 Aug 2002 14:56:22 GMT

Tom Murphy

PR not getting more credible with the media
According to a new survey from Bennett & Company forty three percent of journalists do not believe PR is becoming more credible. Twenty eight percent think PR is becoming more credible. The findings are part of Bennett & Company’s latest annual media survey.

Other interesting findings: forty four percent of respondents rely on PR firms for 11-30 per cent of their story information and forty seven percent of media chose e-mail as their preferred communication mechanism.

More information on the survey is available here.

Fri, 16 Aug 2002 08:20:26 GMT

Tom Murphy

The media (still) don’t get the Internet

Deborah Branscum’s blog is back on-line following her move to Sweden and she points to Scott Rosenberg’s excellent piece in Salon on how the large media conglomerates are still struggling to understand the Internet and the changes it has introduced. There are some parallel lessons for the PR business. Rosenberg in the course of the piece reviews David Weinberger’s latest book which details the Internet’s change in human behaviour and John Motavalli’s look at how the Internet affected Time Warner and others.

There’s a great illustrative quote from AOL’s David Colburn to Time Warner’s CFO Richard Bressler, in response to Bressler’s question on what advertising pop-up’s were (in December 2000! post merger!) from Motavalli’s book: “Rich, why don’t you invest $21.95 in an AOL subscription and consider it due diligence.”

Thu, 15 Aug 2002 13:02:48 GMT

Tom Murphy

Off Topic (a little): The Tech Bust (Again!)
I am sure that you, like me, had your fill of the doom and gloom of the current downturn and in particular the dotcom crash. However the Washington Post have an excellent four part feature on the aftermath of the tech burn-out in the vicinity of Washington DC. “Sixteen of the 40 technology companies in the Washington area that first sold stock to the public in the past five years are sold, in bankruptcy or out of business.”