Murphy's Law

Tom Murphy

Archive for August 2002

Mon, 19 Aug 2002 15:56:37 GMT

Flash Hall of Shame #15…Chameleon PR
Isn’t that typical, no Flash assaults for weeks and then two in the space of a couple of hours. Just like our friends at Gnash, Chameleon have decided Flash navigation and intros are preferable to presenting the facts in good, ole, fast loading HTML.

Written by Tom Murphy

August 19, 2002 at 4:56 pm

Posted in General

Mon, 19 Aug 2002 14:58:42 GMT

Flash Hall of Shame #14…Gnash Communications
First new entry in a while, Gnash Communications a UK-based PR firm have used the ‘spawn of satan’ for the opening page of their website.

Written by Tom Murphy

August 19, 2002 at 3:58 pm

Posted in General

Mon, 19 Aug 2002 14:56:22 GMT

PR not getting more credible with the media
According to a new survey from Bennett & Company forty three percent of journalists do not believe PR is becoming more credible. Twenty eight percent think PR is becoming more credible. The findings are part of Bennett & Company’s latest annual media survey.

Other interesting findings: forty four percent of respondents rely on PR firms for 11-30 per cent of their story information and forty seven percent of media chose e-mail as their preferred communication mechanism.

More information on the survey is available here.

Written by Tom Murphy

August 19, 2002 at 3:56 pm

Posted in General

Fri, 16 Aug 2002 09:00:54 GMT

Edelman: To advertise or not to advertise (Update)
Following on from their story on Edelman’s decision to celebrate their 50th Anniversary by taking out an advertising section in Ad Age, O’Dwyer’s are running a poll. Currently 78% of readers are against the idea. [More]

Written by Tom Murphy

August 16, 2002 at 10:00 am

Posted in General

Fri, 16 Aug 2002 08:53:57 GMT

PR and Blogging
Good article on the PRSA web site talking about PR and blogging. It’s written by the folks at Trylon Communications and includes a real-world example 🙂

Written by Tom Murphy

August 16, 2002 at 9:53 am

Posted in General

Fri, 16 Aug 2002 08:51:36 GMT

Finding PR blogs
There are a tiny number of PR-specific blogs on the Internet. Along with myself and Phil Gomes, I have found another, Kevin Dugan’s “Strategic Public Relations“. If you know of any other ‘PR Blogs’ let me know!

Written by Tom Murphy

August 16, 2002 at 9:51 am

Posted in General

Fri, 16 Aug 2002 08:20:26 GMT

The media (still) don’t get the Internet

Deborah Branscum’s blog is back on-line following her move to Sweden and she points to Scott Rosenberg’s excellent piece in Salon on how the large media conglomerates are still struggling to understand the Internet and the changes it has introduced. There are some parallel lessons for the PR business. Rosenberg in the course of the piece reviews David Weinberger’s latest book which details the Internet’s change in human behaviour and John Motavalli’s look at how the Internet affected Time Warner and others.

There’s a great illustrative quote from AOL’s David Colburn to Time Warner’s CFO Richard Bressler, in response to Bressler’s question on what advertising pop-up’s were (in December 2000! post merger!) from Motavalli’s book: “Rich, why don’t you invest $21.95 in an AOL subscription and consider it due diligence.”

Written by Tom Murphy

August 16, 2002 at 9:20 am

Posted in General

Thu, 15 Aug 2002 13:02:48 GMT

Off Topic (a little): The Tech Bust (Again!)
I am sure that you, like me, had your fill of the doom and gloom of the current downturn and in particular the dotcom crash. However the Washington Post have an excellent four part feature on the aftermath of the tech burn-out in the vicinity of Washington DC. “Sixteen of the 40 technology companies in the Washington area that first sold stock to the public in the past five years are sold, in bankruptcy or out of business.”

Written by Tom Murphy

August 15, 2002 at 2:02 pm

Posted in General

Wed, 14 Aug 2002 14:43:57 GMT

PR and the art of talking straight
MediaMap‘s Expert PR has a nice straightforward and common sense article on the benefits of being up front. It’s writen by the folks at RML PR (who don’t use Flash 🙂 Refreshing.

Written by Tom Murphy

August 14, 2002 at 3:43 pm

Posted in General

Mon, 12 Aug 2002 14:31:58 GMT

Some reading for the new week…
Business 2.0’s David Futrelle has an interesting piece criticizing firms who are embroiled in financial ‘difficulties’ who keep ‘spinning’.

Brenda Clevenger has published the second part of her article on online PR over at CornerBar PR.

Written by Tom Murphy

August 12, 2002 at 3:31 pm

Posted in General