Murphy's Law

Tom Murphy

Mon, 19 Aug 2002 14:56:22 GMT

PR not getting more credible with the media
According to a new survey from Bennett & Company forty three percent of journalists do not believe PR is becoming more credible. Twenty eight percent think PR is becoming more credible. The findings are part of Bennett & Company’s latest annual media survey.

Other interesting findings: forty four percent of respondents rely on PR firms for 11-30 per cent of their story information and forty seven percent of media chose e-mail as their preferred communication mechanism.

More information on the survey is available here.

Written by Tom Murphy

August 19, 2002 at 3:56 pm

Posted in General

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