Murphy's Law

Tom Murphy

Fri, 16 Aug 2002 08:20:26 GMT

The media (still) don’t get the Internet

Deborah Branscum’s blog is back on-line following her move to Sweden and she points to Scott Rosenberg’s excellent piece in Salon on how the large media conglomerates are still struggling to understand the Internet and the changes it has introduced. There are some parallel lessons for the PR business. Rosenberg in the course of the piece reviews David Weinberger’s latest book which details the Internet’s change in human behaviour and John Motavalli’s look at how the Internet affected Time Warner and others.

There’s a great illustrative quote from AOL’s David Colburn to Time Warner’s CFO Richard Bressler, in response to Bressler’s question on what advertising pop-up’s were (in December 2000! post merger!) from Motavalli’s book: “Rich, why don’t you invest $21.95 in an AOL subscription and consider it due diligence.”

Written by Tom Murphy

August 16, 2002 at 9:20 am

Posted in General

%d bloggers like this: