Category: General

Questions…

  • Piaras Kelly wonders if PR firms will be judged in the future on the power of their online networks.

 

  • Shel Israel ponders whether “new” media will become like “old” media.

 

 

I am also wondering is there any possible way I could be lazier with this post… probably not.

Twitter and Outlook

If you’re using Twitter, then you may have got bored reading the web page updates and downloaded a little desktop application or applet for keeping in touch. (I have).

One problem is that it’s yet another application.

So here’s an alternative for anyone using Outlook.

I stumbled across a little Twitter add-in that delivers twits directly into a folder in Outlook where you can read. reply etc. It even has statistics!

It’s called OutTwit, you can find out more and download it from here.

Screenshot from the web site.

 image

PR: Do you have to do it to offer it?

Tom Foremski claims that if a PR firm isn’t blogging etc, then they don’t really understand the medium – or at least there’s a high probability that’s the case (More from Todd Defren here).

I don’t buy it.

People can participate without having a blog or Friendfeed. Just because you blog doesn’t mean you’re an expert in social media or conversation and vice versa.

If this is the ultimate test of knowledge, then surely Tom should cease providing opinions on PR, because after all, he’s never done PR… he’s been on the receiving end, but that’s not really the same thing, is it?

What d’ya think?

No chance….

Listen to me: *This* blog will change the face of PR

Well, it probably won’t.

More’s the pity 🙂

So is it just me, or are you tired of the digerati claiming that every shiny new web page will change the world as we know it?

Are you bored yet?

Personally speaking, I’m not sure Steve Rubel is helping his non-digerati credibility rating* with headlines like:

“Friendfeed will Change Journalism, PR and Marketing”

This line may sum it up:

 

The reason is Friendfeed. I have become hopelessly addicted to the site. I am sharing a lot of links there that I don’t pump into del.icio.us or Twitter, so I recommend picking up my aggregate lifestream feed here. However, if you just want my blog posts, no worries, that feed continues to syndicate.

 

I’m not an expert, but is it a good idea to take advice on something from an addict?

Of course maybe Steve’s right but when I generally listen to all this hyperbole, I am reminded of a great saying:

 

“A broken clock is right twice a day”

 

I’m sure that if you post this stuff regularly you’re bound to hit pay dirt eventually.

What do I know, I thought RSS was going to “change the face of “ about six years ago… that’s when I gave up on the forecasting business.

 

Reader Warning:

*There is a chance that the “non-digerati credibility rating” will change the face of journalism, PR and marketing