MarketingSherpa has released its Annual free e-book, “Marketing Wisdom” which includes 99 tips and stories from Marketers including PR Pros.
It’s a free download.
“In today’s highly competitive PR environment, cutting to the chase seems to be the rule of thumb for our small company. No longer do media outlets, at least on our level, get gift baskets or trinkets. They get hard news about our progress and programs… and news. And that seems to work great.”
Robert Peterson, Founder, AlmostGolf.com
I have spent a lot of time today clearing out my Qurb folder of Spam. Nothing new there. It’s the same every morning.
I probably get around 400 spam messages overnight, every night.
With that volume of spam, I have to rely on the subject line to decide whether to hit the delete button or not. E-mails that have blank subjects or have subjects such as “Hi”, “Hello”, “Information for you” etc. are deleted.
There have been a number of e-mails that I’ve deleted recently from friends because of the subject line. I’m sure this is the same for everyone.
This subject line descision making underlines the importance of thinking clearly about the subject of your e-mail. If your e-mail looks like spam it’ll be deleted. It’s worth taking half a minute to think about that when you’re sending an important e-mail to a new contact.
According to the Senate Office of Public Records there were over 25,000 lobbyists in 2003 up from 21,000 the year before.
The Washington Post takes a look at how the lobbying business is growing and why its presence, in such large numbers, in Washington D.C. makes it the PR capital of the United States….
An internal memo from the head of public affairs and marketing for the Health Insurance Commission in Australia has told staff to ensure they are not seen or photographed cutting a cake with the health organization’s logo on it, to avoid potential captions such as: “Putting the knife into medicare”.
The memo reads: “If you are organising an event for a local member, please ensure that he/she does not put a ‘knife into Medicare’ by cutting a cake. . . take it away (out the back) after the candles are blown out (if you want candles) and cut it up . . . away from any cameras.”
Stories like this help me remember why I’m happy (most of the time) that I work in tech PR….
One of the more popular PR stories doing the rounds in the past few days has been the launch of a PR campaign in Minneapolis to curb (ahem) public urination. I am not taking the p… OK I’ll avoid the obvious.
“Among the poster slogans they are considering is “Go before you go,” aimed at tavern customers who relieve themselves in public.”
Thanks to Trevor Cook.
Mediamap’s latest issue of its ExpertPR newsletter has been out for quite a while and I forgot to link to it. Lots of articles including hiring consultants and web-based meetings.
According to a recent survey of e-mail marketers the top three challenges facing the profession are:
1) Spam and e-mail filters
2) Inbox Clutter
3) Development (or not) or qualified e-mail lists.
An interesting list of the one hundred most hackneyed cliches found in news scripts…
Dogbert nicely sums up our discussion earlier this week on the empty promises sometimes offered in the quest for new PR accounts….
Jim Horton is the keeper of that most excellent of online PR link resources Online-PR.
Jim is also writes one of the most honest and interesting of daily PR blogs.
Jim has been “blogging” for quite some time using HTML pages which makes it hard to link or navigate previous posts. He has finally made the step to full-blown blogging software and his blog can now be found at: http://online-pr.blogspot.com/.
It’s recommended.
This is definitely a Friday post…
B.L. Ochman posts a story of a woman who Googled her blind date only to discover he was a wanted by the FBI.
She alerted the authorities and he was promptly arrested at their arranged meeting place.
Now that’s a killer application for Google…..
Murphy's Law 