A couple of months ago, a whole set of very smart people came together at the inaugural social hackathon to help DonorsChoose.org address its ongoing technology and marketing challenges. There were social media luminaries such as Beth Kanter and Chris Brogan as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends.
From this event (disclosure: sponsored by Bing and Windows Live Hotmail) a free eBook has been created called the Goodness Engine, which aims to help other nonprofits (and dare I say it for-profits) learn about a whole range of topics from driving online traffic to creating dynamic content and managing online engagement.
Find out more:
- Bing post on the Goodness Engine.
- Social hackathom site.
- Download the book.