PR and Smeedia Round Up


Kami Huyse has a great post on "online reputation management in a Google world". This is a constant weakness for PR people so have a read and click through the presentation.

Trevor Cook links to part of a document on Edward Bernays, the "father" of Public Relations. Some of it makes uncomfortable viewing 🙂


Andrew Smith makes a great point on the importance of analytics for marketing and PR moving forward. Online is a great medium for measurement and god knows that’s a sore area for PR.  As I always say as long as PR agencies view measurement as a "competitive differentiator" you know we’re having problems.

Eric Eggertson points to some interesting PR-related dialogue in the latest installment of the every entertaining TWIT podcast.

Eoin Kennedy points out that Irish Times journalists have started posting audio from interviews.