I am a self confessed grumpy old man.
As a result I found myself absent mindedly nodding and grunting in agreement with Todd Defren’s post “Everything is Important“.
Ironically, people say, “Think Big Picture” when they want to coax you to forget about the details. But the more you think about The Big Picture, the more you realize: Everything’s Important.
Great results depend on good strategy, good understanding, creativity and great execution, but they also depend on getting the basics right. It isn’t the most exciting element, but that doesn’t mean it’s not important – it is.
Bonus link:
Todd has also published a guide to create SEO-friendly press releases.
Murphy's Law 