Murphy's Law

Tom Murphy

Archive for April 2008

Social media or smeedia as I call it…

There’s loads of content being published on the Interweb around all this social media stuff.  Here’s a selection of some posts I’ve read or ferreted away for future review….

In the real world… Misukanis & Odden’s Media Relations blog has 11 tips for pitching reporters – for the younger readers: reporters are also sometimes called “journalists”, some have blogs, but remember, some don’t. Oh and they still exist in the real world!


Darren Barefoot points to an interesting talk by Clay Shirky.


I see the good folks at Don’t Panic have an event on Social Media coming up in London on May 23rd.


Interesting post by Heather Yaxley regarding an interview with Markus Pirchner entitled: “The Semantic Web – not of Public Relations’ business”. [I haven’t had a chance to read the interview but I will in the next day or so – hey this is a blog not a newspaper 🙂 ]


Brian Solis on “Distributed conversations and fragmented attention”


I like Kevin Dugan’s cartoon on Web 2.0 and mainstream media.


Lauren Vargas calls time on the most recent “blogodrama”:

Enough already?! Do you not realize I am trying to teach students and corporations about social media and all they see at first glance is children taking petty shots at each other?

Too right, there are far too many “pioneers”, “experts” and drama queens pitching their typing as “best in class” or visionary.


Eric writes in a similar vein on another “incident”.


And finally, Scott Goodson has published a whitepaper on “social media”.


Written by Tom Murphy

April 15, 2008 at 10:09 pm

Posted in General

Press Release Tips

Now before anyone goes and chokes on their panini – just a quick reality check – press releases still matter.

Yes there are many poor press releases, but they still present information in a standard, recognizable format and while there are clearly benefits to using the social media release, in reality the press release is still the #1 tool for news dissemination.

Sally Whittle provide five reasons why she deletes your press releases…

Lately, it seems like I’ve been added to a number of new PR agency press release distribution lists – I’d guess the average  number of emails I receive per day has doubled in the last six weeks or so. And sadly, the increase is down to press releases rather than offers of lovely press trips or fat commissions.

Looking at press releases, I can’t help but think that something has to change. We may not be ready for the new-fangled social media release just yet, but the press release as it is today? Really sucks. So I looked at the releases in my deleted folder and worked out why they had been so swiftly jettisoned.

Read on


Bonus link:

Andrew Bruce Smith also shares some opinions on the matter.


Written by Tom Murphy

April 15, 2008 at 9:31 pm

Posted in General

Something to make you smile…

Just as a quick escape from all the hyperbole, here’s a nice story that made me smile…

A Michigan woman and her family were vacationing in a small New England town where Paul Newman and his family often visited. One Sunday morning, the woman got up early to take a long walk. After a brisk five-mile hike, she decided to treat herself to a double-dip chocolate ice cream cone. She hopped in the car, drove to the centre of the village, and went straight to the combination bakery/ice cream parlor.

Read on

Written by Tom Murphy

April 15, 2008 at 9:14 pm

Posted in General

links for 2008-04-15

Written by Tom Murphy

April 15, 2008 at 6:36 pm

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links for 2008-04-14

Written by Tom Murphy

April 14, 2008 at 6:33 pm

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links for 2008-04-13

Written by Tom Murphy

April 13, 2008 at 6:34 pm

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links for 2008-04-11

Written by Tom Murphy

April 11, 2008 at 6:32 pm

Posted in General