Day: April 3, 2008

And you thought managing press lists was complex…

Brian Solis writes about the impact of  “Web 2.0” on Public Relations.

While I sometimes think that Brian is in danger of veering into the world of the bubble, his writing is always interesting, thought provoking and worth a read.

His latest post talks about how content and conversations move to where people see value and as a result we can expect social media to continue to fragment.

A potential nightmare scenario for the poor overworked PR professional.

Brian has also mapped his social network:

I have to go and lie down, I think my eyes are bleeding…

Don’t get me wrong, this inter-relationship of outlets, media, channels, tools and sites is very interesting.

We should all be tuned into to this discussion.

We are seeing some very interesting examples of how social media is helping businesses, groups and individuals.

But I’m still struggling to see how “normal” people will have the time and interest to maintain 30+ online channels, in addition to having a life and doing 5-10 minutes work during the day.

I think we have some way to go. I hope it’ll become a little easier. I know it’ll have to become a lot clearer.

 

Traditional media is dead, no it isn't, yes it is…. etc.

You’ve probably already seen the data released by the Newspaper Association of America which shows that total print advertising in the US declined 9.4% to $42 Billion, the largest decline since records began in 1950.

Total advertising revenue in 2007, which includes online revenue, decreased 7.9% to $45.3 billion.

Not stellar results, but not the end of the world either.  I believe we’re seeing a re-balancing of media consumption and the dollars are following the audience.  The challenge for the publishers is to compete in the new areas where it makes sense.

One thing you can be sure of is that there’s a lot more changes to come but don’t sign the death warrant for traditional media just yet. Newprint will be with us after I’ve shuttled off this mortal coil…

Frank Shaw concurs and has an interesting quote from Chris Anderson:

The truth is that the newspaper business is still a huge industry and will be around in one form or another for the rest of my life. That is not to dismiss the declines, but only to note that there’s still a lot of money there and what is required is strategic change, not giving up the ghost.

Anderson’s post is worth reading for some balance.

Traditional media is dead, no it isn't, yes it is…. etc.

You’ve probably already seen the data released by the Newspaper Association of America which shows that total print advertising in the US declined 9.4% to $42 Billion, the largest decline since records began in 1950.

Total advertising revenue in 2007, which includes online revenue, decreased 7.9% to $45.3 billion.

Not stellar results, but not the end of the world either.  I believe we’re seeing a re-balancing of media consumption and the dollars are following the audience.  The challenge for the publishers is to compete in the new areas where it makes sense.

One thing you can be sure of is that there’s a lot more changes to come but don’t sign the death warrant for traditional media just yet. Newprint will be with us after I’ve shuttled off this mortal coil…

Frank Shaw concurs and has an interesting quote from Chris Anderson:

The truth is that the newspaper business is still a huge industry and will be around in one form or another for the rest of my life. That is not to dismiss the declines, but only to note that there’s still a lot of money there and what is required is strategic change, not giving up the ghost.

Anderson’s post is worth reading for some balance.

links for 2008-04-03