I am often known to comment that no one word in the English language does a better job making a room full of PR people cough and examine their shoes, than "measurement".
Shel Israel has a fantastic report for Global Neighbourhoods TV on how SeaWorld San Antonio used social media to launch "Journey to Atlantis" their new roller coaster when the project was ready ahead of schedule.
It features none other than Kami Huyse and it’s a great example of how the creative use of social media can have a measurable impact.
Excellent and recommended viewing.
http://service.twistage.com/api/script
viewNode(“e96d62630fcd5”, {“height”: “274”, “width”: “425”});http://service.twistage.com/assets/e96d62630fcd5/width%3D425%26height%3D274?version=2.1
Murphy's Law 