David Pogue on PR & Web 2.0

In a post that I’m sure will soon appear across the PR blogosphere.

David Pogue has written a post on the potential for Web 2.0 to provide customers with a more human insight into companies.


When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0 offers a direct, more trusted line of communications than anything that came before it.


Absolutely true.  However we still need the other (read: traditional) stuff!

Hat tip to Jeremy Pepper (a first blog post via a link in Twitter)