The last couple of years may have been a struggle, but I am delighted that today my meagre blogging efforts on the world of Public Relations have been polluting the Internet for exactly 6 years.
[To put that in context statistically, if you were a "wife" convicted of killing your spouse in a large urban area in the US, you’d be free now 🙂 ]
As someone who has been dipping their (lurking) toe into Twitter recently (and to extend the metaphor needlessly: pulling it out rather regularly), I’ve been interested to read some opinions on this, our latest source of information overload…
Allan Jenkins points to a very interesting story on Ragan: "How to use Twitter (and whether to bother)" [There’s an interesting video vignette from Shel Holtz as a sidebar to the article as well as a lot of commentary at the end of the post]
Allan also provides some of his own thoughts on using Twitter.
PS: If you are kicking Twitter’s tyres you might also be interested in Darren Rowse’s post: "How I Use Twitter to Promote my Blog".
PPS: TechCrunch has called out an interesting new Twitter service: Quotably. Quotably turns the Twitter stream into a threaded conversation. [Disclosure I haven’t had time to test it, but for an old fart like me it sounds like a great idea 🙂 .]
This mightn’t be news to you, but it was news to me.
APCO Worldwide has been working on a project for the US Council of PR Firms to understand the perspectives of PR firms and bloggers.
The findings make interesting reading.
The finding below in particular amazed me.
25% of bloggers surveyed agreed with the statement: “Our firm (sic) does a good job identifying the specific interests of individual bloggers and sending them relevant information.”
Wow! That’s not my experience….
Have a read of the study.
I found the report via Susan Getgood’s post: "PR People: Do your homework before you reach out to bloggers".
Also a recommended read…
UPDATE: I tell you this Interweb is fantastic. No sooner had I pushed the publish button, than Paull Young was in touch to point me to Robert French’s take on the survey…
Well, to me this story is a placement for a bit of publicity … and a sad one, at that. Come on, APCO and CPRF … what were you thinking? It is one thing to be transparent … another to be able to see right through you!
Is this really what you folks call survey research? You really want to hang your hat on this? If so, we’re all in deep trouble. The About page tells more, yet raises more questions than it provides answers.
The report is still interesting reading, just don’t build your business plan on it! 🙂
Scanning my RSS feeds today, I came across a story titled: "CSR Pioneer of the Year: Communicator".
Now given I have a dual interest in PR and CSR I clicked on the link only to find:
I’d like to read about Dr. Oberkofler’s achievements, but I need another log-in like a hole in the head.
Sigh..
I’m a sucker for archives.
There’s something about learning about the past that really interests me.
Two posts caught my eye today:
Disclaimer: This is Tom Murphy’s personal weblog. The opinions I express on this blog and the associated web pages represent my own personal views and not those of my current, prior or future employers.
Comments on any of these blogs are moderated. Any comments I deem inappropriate for this blog will be not be posted – I will however flag that decision with the person who submitted the post.
Comments on the PR Opinions blog are closed.
My name is Tom Murphy and I live and work in Dublin, Ireland where I look after PR and Corporate Social Responsibility for Microsoft Ireland. I’ve been working in PR around Europe and North America for the past fifteen years or so.
You may notice a category on the blog called “He would say that” – anything that falls in that category may cover a Microsoft product or service – that’s my formal disclosure category!
I’m married to the long-suffering Sorcha and we have the world’s best son, Cillian. When I’m not working or spending time with the family you can find me out in the garden cleaning up after a Golden Retriever that sometimes answers to the name: Holly.
If you want to get in contact:
E-mail: tpemurphy -AT- hotmail.com
Mobile: +353-87-121-55-56
MSN IM: tpemurphy -AT- hotmail.com
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