Murphy's Law

Tom Murphy

Prournalism

Interesting post from Neville in the relationship between PR and Journalism.

Nearly two years on and I see little to change my core view, which is that if PR and journalism are nothing more than channels or conduits which distort and manipulate the original message, they will become irrelevant to the people out there – the so-called audiences or publics.

He points to a really interesting post written by the BBC’s Jeremy Hillman on Journalists and PR.

If you’re in PR you now have the opportunity to take your message direct to the public in a hundred new ways, at least if you understand the technology well enough. Blogs, vodcasts, podcasts, Twitter streams and social networking are all there to exploit and there’s more every day. And you’ve got to be brave enough to let your content be shared and messed around with. With all this happening, we ‘traditional media’ are still too important to ignore, though, as Nick Davies points out in his book, we’re often too busy to take the call or read the e-mail.

Read the full post..

Written by Tom Murphy

March 13, 2008 at 9:35 am

Posted in General

%d bloggers like this: